Your Guide

The AWARE
Scalp Care Ritual

A gentle guide to caring for
scalp, strand, and self.

Step 1

Begin with Intention

Set the tone. Let the warmth of the water open your hair and your senses. You are entering a space of care - for your scalp, your strands, and your self. This is your time.

Step 2

Awaken and Cleanse the Scalp

Gently massage onto the scalp and invite stillness. Allow 1-3 minutes for the bioactive ingredients to penetrate and nourish the scalp.

Step 3

Quiet the Mind, Lather, and Let Go

Add water and let the lather bloom. Breathe deeply. Rinse away what no longer serves you. If your scalp asks for more, repeat. You deserve to feel light.

Step 4

Restore with Care

Apply a generous amount of conditioner, working your way from ends to roots. Let it absorb for 3-5 minutes as you gently detangle. Each pass of your fingers is a reminder: softness is strength.

Step 5

Protect and Style

Apply to damp hair to add 360 degree protection, light hold, and all-day shine. Wait 1-3 minutes for it to absorb. Comb through and style as you wish - with ease, confidence, and grace.